How airlines are investing in their digital futures
While battling antiquated IT systems and legacy practices remains a significant barrier, most carriers are investing in their digital futures, cognisant of the big revenue and cost benefits
“Very few airlines look at digital technology and innovation as a fundamental policy pillar,” says Alex Cruz, the former chairman and chief executive of British Airways and low-cost carrier Vueling. “How many airlines for instance have a chief digital officer as opposed to a chief information officer?”
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“The fact that LCCs own and control their own APIs [application programming interfaces – the software that connects two parties without any user intervention] is the main difference between them and network carriers,” says Ann Cederhall, a travel technology expert at consultancy LeapShift
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